Animated Visions: Story Development Lab

For the first time in our festival’s history, Cartoons Underground is organizing a Story Development Lab, in partnership with *SCAPE. We are calling for YOUR project proposals and story ideas, and are open to any genre (fantasy, horror, drama, you name it!) and any length/format (shorts, series, features, or any other format you can envision!).

This Story Development Lab is aimed at helping participants to develop their animated project ideas into a fully realized pitch with concrete logline, treatment, character biography. The participants will have the opportunity to receive one-to-one feedback from the lab mentors, on how to strengthen their ideas and learn more about producing your next animated hit!

At the end of the lab, participants will get a chance to pitch their projects in front of a panel of judges, who will award the Best Pitch award to the team with the most successful and well-developed Pitch.


Programme Details: 

Lab dates: 12-13 Dec 2020 (Sat and Sun)

Project Pitch to Judges: 13 Dec 2020 (Time TBC)

Venue: *SCAPE


Lab Mentors:

Jerrold Chong

Director/animator Jerrold Chong graduated with a BFA in Animation at California Institute of the Arts (CalArts). His films have screened at numerous international film festivals, including Cannes Directors’ Fortnight, Busan International Film Festival, Annecy International Animated Film Festival, Singapore International Film Festival (SGIFF), Encounters Short Film and Animation Festival in Bristol, Animatricks Animation Festival in Helsinki, Short Shorts Film Festival in Tokyo and Bucheon International Animation Festival in Korea. 

Most recently he co-directed the animated short film, Piece of Meat, which premiered at the 2019 Cannes Director’s Fortnight and was selected at the 2019 Annecy International Animation Festival and was selected in competition for Singapore International Film Festival (SGIFF).. His films “Automatonomy” and “What Has To Be” has also won the Best Animation Award at the National Youth Film Awards Open Category.

His animated feature project “The Art of Charlie Chan” won at the 2019 Animation du Monde workshop in Philippines, getting an opportunity to present and pitch the project at Annecy Festival’s MIFA pitches in June 2019. He also participated with an independent feature project in the SGIFF Southeast Asian Film Lab in 2016.

Harry and Henry Zhuang

Harry and Henry Zhuang are award-winning animation filmmakers. After having their first stop-motion animation ‘Contained’ travelled to numerous film festival and winning awards, twin brothers Henry & Harry Zhuang continued their journey to explore the boundaries of animation. Their independent short film, “The Tiger Of 142B’ traveled to festivals such as Bucheon International Fantastic Film Festival (BiFan) and Animafest Zagreb, and had won ‘Best Film’ in SEAShort Film and ‘Rising Talent’ award in Beijing’s China Independent Animation Film Forum. Their most recent short film ‘Ju Ren’ was selected to be screened in the prestigious Annecy International Animation Festival.

They also founded their own animation studio Weaving Clouds and their clients include DramaBox, Esplanade, Changi Airport Group, MOE, Big3 Media, CraveFx, 360Studio. One of the projects they have worked on for OGILVY & MATHER SINGAPORE had also won Gold Spike Awards at Spike Asia 2013. Most recently, the studio created their own 20-episode animated series, Stickers Together. 

To sign up, complete the sign-up form below!

Note: Note: All submission forms are to be submitted online by 30th November (Monday) 2359 hrs

Do note that selection results will be released on 4th Dec. Successful applicants will be notified via email. Selected applicants must be able to attend the Story Development Lab on both days (12-13 Dec) and be able to pitch their project at the end of the Lab.


  1. Name of Director

  2. Email of Director

  3. Contact Number of Director

  4. Name of Producer (optional)

  5. Email of Producer (optional)

  6. Film Logline (maximum of 50 words)

  7. Film Synopsis (up to 200 words)

  8. Director’s/Creator’s Statement

  9. Character Description (optional, up to 3 main characters)

  10. Any additional designs/concept art/etc (not compulsory) (Please compile into a single pdf and indicate the Google Drive/WeTransfer link below)

  11. School project or Independent project*

  12. Are you able to fully commit to the lab on both days of the Lab - 12 and 13 Dec?


  13. I hereby declare that the information provided is true and correct. I also understand that any willful
    dishonesty may render for refusal of this submission.

Email exists. Click here to sign in.

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